Step Into Downtown San Antonio's Most Unique Sports Bar & Dance Hall

By Jessica Marinez & Amber Hernandez, Co-Owners of Howdy Sore Loser Jessica Marinez and Amber Hernandez have been shaping downtown San Antonio's nightlife scene for over a decade as the creative forces behind Pink Shark and Picks Bar. With Howdy Sore Loser, they bring their signature eclectic energy to the intersection of sports, country music, and Texas hospitality.

Downtown San Antonio finally has a sports bar that doesn't make you choose between catching the game and dancing to live country music. At Howdy Sore Loser, we've created something different—a Western-themed sports bar and dance hall where cowboy boots meet big screens, and every night feels like a celebration. Whether you're here for UFC fight night, cold drinks during our famous Howdy Hour, or line dancing under the glow of our iconic disco horse, you'll find the kind of Texas atmosphere that keeps locals coming back and visitors talking long after they leave.

Howdy Sore Loser At a Glance

Location: 302 E Commerce Street, San Antonio, TX 78205 (Houston Street entertainment district, steps from the River Walk)

Hours:

• Monday-Friday: 3 PM–2 AM

• Saturday-Sunday: 11 AM–2 AM

• Kitchen: Daily 3 PM–12 AM

Howdy Hour: Daily 3–8 PM (happy hour specials on drinks and select appetizers)

What We Offer:

• Two-story sports bar & dance hall with Western saloon atmosphere

• 20+ HD screens for every game (NFL, NBA, UFC, boxing, soccer, and more)

• Signature cocktails: Cactus Tea, Pickle Margarita, Golden Cowboy

• Texas-style menu: brisket tacos, smash burgers, wings, queso

• Live DJs, live bands (coming soon), line dancing, upstairs karaoke loft

• Private event space and watch party packages available

Best For: UFC watch parties, Spurs games, weekend dancing, corporate events, bachelorette parties, birthday celebrations, casual drinks with friends

Parking: Street parking on Commerce Street + nearby Houston Street Garage and Rivercenter Garage (both within two blocks)

Contact: (210) 823-7748

Best Time to Visit:

• Happy Hour: 3-8 PM daily for Howdy Hour specials

• Game Days: Arrive 30 minutes before kickoff for best seating

• Weekend Nights: 9 PM onwards for live DJs and dancing

• UFC Fights: Doors open at fight start time—call ahead to reserve your spot

What Makes Howdy Sore Loser Different from Your Typical Sports Bar

When we opened Howdy Sore Loser at 302 E Commerce Street, we wanted to solve a problem we kept hearing from friends: "Where can we watch the game, grab great food, AND actually have fun after?" Most sports bars shut down the energy once the final whistle blows. Most dance halls don't have enough screens to catch every play. We decided downtown San Antonio deserved better.

Our two-story venue transforms throughout the day and night. Walk in during the afternoon, and you'll find a laid-back country saloon vibe—Western neon lighting, Spurs memorabilia mixed with quirky touches like Wemby prayer candles at the main bar, and enough big screens to catch every game from NFL Sundays to Champions League soccer. But as the sun sets, Howdy Sore Loser shifts gears. The upstairs loft comes alive with karaoke, live DJs, and soon, live bands bringing that authentic honky-tonk energy. Our disco horse presides over the dance floor, and suddenly you're in the heart of downtown's most spirited saloon.

This is the spot where office teams celebrate wins, bachelorette parties kick off their weekends, and Spurs fans gather for playoff watch parties. We've built a space that honors San Antonio's proud sports culture while keeping that playful, welcoming Texas spirit front and center. You don't need to be a die-hard sports fan or a seasoned line dancer to feel at home here—just bring your crew and your appetite for a good time.

Unlike typical downtown sports bars that shut down after the game, Howdy Sore Loser transforms into a dance hall with live entertainment until 2 AM. It's the best of both worlds under one roof—or two stories, to be exact.

Signature Drinks & Crowd-Favorite Eats: Fuel for Your Night Out

Let's talk about what makes people say Howdy Sore Loser has the best happy hour downtown. Our Howdy Hour runs daily from 3-8 PM, featuring drink specials that pair perfectly with watching the game or unwinding after work. But honestly, our signature cocktails are worth full price any time of night.

Must-Try Cocktails:

The Cactus Tea is our Southwest twist on a Long Island—smooth, dangerously easy to drink, and garnished with enough personality to match our decor. If you're feeling adventurous, the Pickle Margarita has become a cult favorite. Yes, it sounds wild. Yes, you need to try it. The briny-tart combo with our house tequila is surprisingly perfect, especially paired with our queso.

For something with a little more Texas swagger, order the Golden Cowboy—a whiskey-forward cocktail with honey and citrus that goes down smooth whether you're celebrating a Spurs win or drowning your sorrows after a tough loss (hey, we don't judge—the name says it all). Our bartenders also pour a solid craft beer selection featuring local San Antonio breweries, plus all the classic domestics you'd expect at any proper saloon.

Food That Hits Different:

Sports bars live and die by their food, and we take our kitchen seriously. Our brisket tacos feature slow-smoked Texas brisket that falls apart at the first bite, topped with pico de gallo and our signature BBQ sauce. They're substantial enough to soak up a few rounds of drinks but won't weigh you down when it's time to hit the dance floor.

The Smash Burgers are exactly what you want when you're three beers deep into the fourth quarter—juicy, messy, and served with crispy fries. Our wings come tossed in your choice of sauces (the spicy buffalo is legitimately hot, fair warning), and the queso is a non-negotiable order. Served with warm tortilla chips and loaded with just the right amount of kick, it's the perfect shareable for your table.

Everything on our menu is designed to complement both the sports bar experience and the dance hall atmosphere. You can grab a quick bite between sets or settle in for a full meal during the game. Our kitchen stays open until midnight daily, so you can keep the party going without worrying about finding food elsewhere.

Ready to try our famous Pickle Margarita? Stop by during Howdy Hour daily from 3-8 PM for the best happy hour specials in downtown San Antonio.

Events & Entertainment: More Than Just Game Day

Here's where Howdy Sore Loser really separates itself from every other sports bar near the River Walk. We're not content just showing the game—we create experiences.

Big Game Nights: UFC fight nights and major boxing matches are events here. We crank up the sound, pack the house, and create that electric atmosphere where every knockout gets the whole room on their feet. During Spurs playoff season, expect wall-to-wall fans, themed drink specials, and the kind of energy that only San Antonio basketball brings. We've also become the go-to spot for NFL Sundays, March Madness, and any major sporting event worth gathering for.

Live Music & DJs: Once the sun goes down and the last game wraps up, our upstairs transforms into a full-blown dance hall. We bring in talented live DJs spinning everything from country classics to Top 40 hits that keep the floor packed until last call. And starting soon, we're booking live bands to bring that authentic Texas country sound—the kind of music that makes you want to grab a partner and two-step under the disco horse.

Line Dancing & Karaoke: Whether you're a seasoned dancer or have two left boots, our line dancing nights are judgment-free and genuinely fun. We'll teach you the steps, and before you know it, you're sliding and stomping with the best of them. For those who'd rather perform than dance, our upstairs karaoke loft is the perfect spot to unleash your inner Garth Brooks or Dolly Parton.

Private Events & Watch Parties: Planning a birthday bash, corporate happy hour, or championship watch party? We offer flexible event packages with options for reserved seating, dedicated bartenders, customized food menus, and even themed entertainment. Our space can accommodate groups from intimate gatherings to full venue buyouts.

Call us at (210) 823-7748 to discuss private event options and make your next celebration unforgettable.

Location & Getting Here: Right in the Heart of Downtown

You'll find Howdy Sore Loser at 302 E Commerce Street, San Antonio, TX 78205, nestled in downtown San Antonio's vibrant Houston Street entertainment district. We're just steps from the River Walk, a quick walk from the Majestic Theatre, and neighbors with some of the city's best nightlife. If you're catching a show at the Tobin Center or exploring downtown, we're the perfect pre- or post-event stop.

Looking for parking near Howdy Sore Loser? Street parking is available on Commerce Street and surrounding blocks, with several public parking garages within two blocks—including the Houston Street Garage and the Rivercenter Garage. Rideshares drop off right at our door, making it easy to enjoy the full Howdy Sore Loser experience without worrying about driving home.

Hours:

• Monday-Friday: 3 PM–2 AM

• Saturday-Sunday: 11 AM–2 AM

• Kitchen Hours: Daily 3 PM–12 AM

• Howdy Hour: Daily 3–8 PM

We open earlier on weekends so you can catch those early kickoffs and brunch games, then keep the party rolling well into the night. Check our social media or call (210) 823-7748 ahead during major sporting events when we may adjust our schedule.

Getting Directions: Whether you're a San Antonio local or visiting from out of town, get directions to 302 E Commerce Street, San Antonio, TX 78205, and come see why we're downtown's favorite western-themed sports bar and dance hall.

Frequently Asked Questions

What time does Howdy Sore Loser open?

We open at 3 PM Monday through Friday and 11 AM on Saturday and Sunday—perfect for catching early weekend games. We stay open until 2 AM every night of the week, so whether you're here for happy hour, the game, or late-night dancing, we've got you covered. Our kitchen serves food from 3 PM to midnight daily.

Does Howdy Sore Loser serve food?

Absolutely! Our kitchen is open daily from 3 PM to midnight, serving Texas-style favorites including slow-smoked brisket tacos, smash burgers, wings with your choice of sauces, and our famous queso. Everything on our menu is designed to pair perfectly with cold drinks and game-day excitement. We also offer customized food menus for private events and watch parties.

Where can I park near Howdy Sore Loser?

Parking is easy! You'll find street parking on Commerce Street and surrounding blocks in downtown San Antonio. We're also within two blocks of the Houston Street Garage and the Rivercenter Garage, both offering convenient public parking. If you prefer rideshare, Uber and Lyft drop off right at our front door at 302 E Commerce Street. We recommend rideshare if you're planning to enjoy our full selection of cocktails and stay for the dancing!

What's the dress code at Howdy Sore Loser?

We keep it casual and comfortable—this is Texas, after all. Cowboy boots and hats fit right in, but so do jerseys and sneakers. Come as you are, whether you're dressed for the game or ready to hit the dance floor. The only requirement is good vibes and respect for your fellow guests.

Can I host a private event or watch party at Howdy Sore Loser?

Absolutely! We love hosting everything from corporate happy hours to birthday parties to championship watch parties. We offer flexible packages with reserved seating areas, dedicated servers, customized food and drink menus, and entertainment options including live DJs and themed nights. Contact us directly at (210) 823-7748 or stop by to discuss your event needs—we'll make sure your group has an unforgettable experience.

Do you take reservations for large groups?

Yes! For groups of eight or more, we highly recommend calling ahead to reserve space, especially during major sporting events, weekends, and UFC fight nights. Walk-ins are always welcome, but reservations guarantee your crew gets the best seats in the house. Call us at (210) 823-7748 to book your table.

What makes Howdy Sore Loser different from other downtown sports bars?

Great question—and one we love answering! Most sports bars are just sports bars. Most dance halls only focus on country music. We've created a venue that seamlessly blends both worlds. You can watch the Spurs game with sound cranked, grab incredible brisket tacos and craft cocktails during our Howdy Hour, then transition straight into line dancing or karaoke without ever leaving the building. Plus, our owners Jessica and Amber have a proven track record of creating San Antonio's most fun nightlife destinations with Pink Shark and Picks Bar. We bring that same creative energy and attention to detail to everything we do at Howdy Sore Loser.

Is there live entertainment beyond just sports?

You bet! In addition to showing every major sporting event on 20+ HD screens, we host live DJs multiple nights a week, and we're now booking live bands to bring authentic Texas country music to our stage. We also have karaoke in our upstairs loft, line dancing lessons and dance nights, and themed events throughout the month. Our disco horse presides over the dance floor, creating an atmosphere you won't find anywhere else in downtown San Antonio. Follow us on social media or call (210) 823-7748 for the latest entertainment schedule.

What are your happy hour specials?

Our famous Howdy Hour runs daily from 3-8 PM with discounted drinks and select appetizers. It's become one of downtown's favorite traditions—five full hours to enjoy great specials whether you're coming straight from work or pregaming before a night out. Stop by and see why locals are making Howdy Hour a regular part of their week.

Where can I watch UFC fights in downtown San Antonio?

Right here at Howdy Sore Loser! We're the premier destination for UFC and boxing nights in downtown San Antonio. We show every major fight with premium sound, multiple screens, and an electric atmosphere that makes every knockout even more exciting. We recommend calling ahead at (210) 823-7748 to reserve your spot for big fight nights—our venue fills up fast when there's a championship on the line.

Round Up Your Crew and Experience Downtown's Most Spirited Hangout

Howdy Sore Loser isn't just another bar on Commerce Street—it's where San Antonio's love for sports, country music, great food, and genuine hospitality come together under one roof (well, two stories, but you get it). Whether you're planning your next watch party, looking for the best place to dance in downtown San Antonio, or just want to grab a cold drink and some killer brisket tacos after work, we've got you covered.

We're the country saloon that keeps the energy going long after the game ends. We're the sports bar where you can actually have a conversation and enjoy yourself. We're the dance hall with enough screens that you won't miss a single play. Most importantly, we're a place built by San Antonio locals who genuinely love this city and wanted to create something special for everyone who calls it home.

Come say "Howdy" this weekend. Grab your friends, lace up your boots (or don't—we're not picky), and see why everyone's talking about downtown's newest must-visit destination.

📍 302 E Commerce Street, San Antonio, TX 78205 📞 (210) 823-7748 🕒 Mon-Fri: 3 PM–2 AM | Sat-Sun: 11 AM–2 AM 🍳 Kitchen: Daily 3 PM–12 AM 🍹 Howdy Hour: Daily 3–8 PM

See you at Howdy Sore Loser—where every game is better, every drink is colder, and every night ends with a story worth telling.

Howdy Sore Loser is downtown San Antonio's premier Western-themed sports bar and dance hall, located at 302 E Commerce Street, San Antonio, TX 78205. We specialize in UFC watch parties, Spurs games, live entertainment, signature cocktails, and creating unforgettable nights out. Call (210) 823-7748 for reservations, private events, and group bookings. Open Monday-Friday 3 PM-2 AM and Saturday-Sunday 11 AM-2 AM.